About Us

Red Centre Software was founded in 2004 by Dale Chant and Roland Seidel, with goals to develop and deliver the best software for market research analytics, and to improve business processes and profitability for research departments and agencies. Over 50 years’ collective experience in developing market research cross-tabulation software applications, has resulted in a suite of products that are field-proven, powerful, versatile and extremely high-performance.

 

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Dale Chant:

Dale has been developing software for the processing and analysis of survey data since 1991, first for the Australian company Sutherland Smith, and then, following acquisition and relocation, for NFO in New Jersey, USA.

Dale specialises in solutions to the many issues which often trouble continuous tracking operations.

He holds a PhD in ancient Greek language and literature from Monash University and spent several years teaching at both university and senior high school levels through the 1980s. Looking for a career change, in late 1990 he completed a post graduate diploma in computer science and was soon recruited into market research with a brief to find a better way.

Dale’s major non-professional interests include electronic music/audio engineering, world history and contemporary politics.

 

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Roland Seidel:

With a background in Mathematics and programming and a career in teaching, Roland joined Dale at Sutherland Smith to help develop Continuous Tracking and related software.

In 2004 he set up Red Centre Software with Dale.

Side projects include software for calendar conversions, mapping history, and blackjack training – the latter during a period working with Australian Skeptics as their resident Mathematician.

 

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Michael Potter:

Michael has had a long career in market research. Whilst studying for his B.Bus(Marketing) he was a field interviewer knocking on doors and doing CATI. After graduating he worked for the National Union of Students to set up a large research project with tertiary institutions around Australia.

Taking up a position as a research executive in Jakarta, he enjoyed the operational side of a large market research company. With stints in KL, Bangkok and Hong Kong, in 1993 he was approached to go and set up a Vietnamese MR company, just as Vietnam was opening to the world.

As MD, he built the company to more than 50 full time staff and 500 field operatives scattered throughout Vietnam dealing with major clients such as P&G, Coca-Cola, BAT, Unilever, Honda, etc. In 2000, he became Regional Operations Director for Australasia, working with clients and companies throughout the region.

Being fascinated by the collection, processing and presentation of data, he decided to study RDBs and obtained his administrators certificate from Microsoft on SQL Server. As a self-taught programmer, he developed a cross tabbing program that would work as market researchers would expect. Something that was not addressed in the market at the time; the era before Ruby.

Before joining Red Centre Software in 2015, Michael had managed tracking data across Asia, for a major financial institution, using Ruby software.

At RCS, Michael works on the VB libraries, the Help system and tests new releases, as well as working with end clients to solve difficult research and data problems.

 

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Evan Webb:

With a BSC in Mathematics and Physics, and a Graduate Diploma in Business Information Systems, Evan has taught at both secondary and tertiary levels. While working for the Gates Rubber Company as their Information Systems Manager, Evan implemented Cognos BI to provide insight across all sectors of the company in Australia. He has also written Access applications for use in cancer research, pharmaceutical trial management and multidisciplinary care. Evan produces Red Centre Software’s training materials and videos, assists with client support requests and manages the company website.

In his spare time, Evan is a keen musician, playing guitar, mandolin, double bass, dobro, lap steel and banjo with several groups, including Mamas Mountain Jug Band. He also enjoys kayaking and tennis.

 

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Greg Keogh:

Greg caught the ‘computer bug’ in high school in the mid-1970s and after university started his first full-time job as a computer programmer in 1980 on Honeywell and Fujitsu mainframes. After a few years writing COBOL for payroll systems, Greg became the systems programmer responsible for the distribution and reliable operations of a national mainframe computer network. In 1992 Greg migrated into PC software development. Since then has used almost every significant programming language and toolset available to write applications for a variety of industries including rostering, optometry, cryptography, healthcare and marketing.

At RCS, Greg is responsible for writing web services and the user interfaces of their web and mobile applications.

When not writing software for a living, Greg writes software for fun. He has large numbers of free samples and projects available for the programming community. Other hobby interests include playing music, astronomy, mathematics, backyard wildlife and cat psychology. Greg first met Roland in 1996 when they were on the Victorian committee of The Australian Skeptics.

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